Motivating Consumers to Choose Sustainable Brands

 In WCS Blog
In this meeting we explore how to motivate consumers to make more sustainable choices. We discuss sustainable labeling, psychological motivations and internet tools to support sustainable decision making with Andy Backer, CEO of Sustainable Reference, Linda Brown, Executive Vice President for Scientific Certification Systems, Pam Marcus, Founder of LifeFactory, Karla Zens, Sustainability and Marketing Director for Capital Pacific and Founder of Zip Cup.
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