Marketing Specialist at Willdan

 In Jobs

Marketing Specialist | Willdan | Chicago, IL

Prime Responsibility:  

Work with utility clients to develop and execute effective marketing strategies for New Construction energy efficiency programs. Contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals.

The ideal candidate will have prior experience with a wide range of marketing functions, including communications, event planning, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multi-tasker and be able to handle many diverse projects at once and meet tight deadlines. The successful candidate will play an integral role in building and engaging the company’s customer base and creating effective strategies that will promote the long-term growth of the company. 

Essential Duties:

  • Bolster the efforts of the Program Manager and Utility Client by evaluating and establishing the marketing plan and strategy, setting goals, planning and organizing promotional presentations, and updating calendars
  • Communicate campaign targets, timelines, and deliverables to the outreach team and provide instructions for use or promotion
  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice
  • Maintain an inventory of sales materials, ensuring all resources are current, accurate and adhere to utility client brand guidelines, and coordinate the creation of new materials as needed
  • Continually seek and research new sources of prospective customer data and provide recommendations to program managers
  • Conduct research to interpret market trends, market landscape, and customer behavior and prepare marketing plans based on findings
  • Track each clients’ specific branding guidelines and marketing approaches
  • Monitor budgets by comparing and interpret actual results with plans and forecasts
  • Plans and prepares in advance for the outcome Willdan wants from the discussion or presentation
  • Presents information in a manner consistent with Willdan’s marketing style and brand

Minimum Qualifications

  • Above average verbal and written communication as well as outstanding copywriting and proofreading skills
  • Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
  • Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Forms and maintains positive relationships with customers and prospective partners
  • Moves tasks/deliverables along from start to finish in a timely, rational, efficient sequence
  • Can be relied upon to complete work assignments and projects in accord or in advance of scheduled deadlines
  • Open to occasional travel

Preferred Qualifications

  • Knowledge of sustainable design, energy efficiency and/or construction industry
  • Graphic design and qualitative skills
  • Listens carefully and impartially to others and gauges their wants, risks, and needs prior to speaking
  • Meets obstacles with resourcefulness and generates suggestions for improving work
  • Develops innovative approaches and ideas that work effectively when needed

Education:

Bachelors or Masters Degree in Business Administration, Marketing, Communication, Advertising or related field

EEO Non-Discrimination and ADA Reasonable Accommodation Statement:
Willdan is an equal opportunity employer. Applicants are considered for all positions without regard to race, religious creed, color, age marital status, sex, sexual orientation, gender identity, gender expression, citizenship status, national origin, ancestry, religion, military service or veteran status, disability, medical condition, childbirth and related medical conditions, genetic testing, reproductive status or any other classification protected by federal, state or local laws and ordinances. Willdan does not discriminate on the basis of physical or mental disability where the essential functions of the job can be reasonably accommodated. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. If you need reasonable accommodation for any part of the application and hiring process, please notify us.

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